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About us


With our TidyUps acrylic boxes, we are the first European supplier of high-quality make-up organizer systems, which have also been designed for use with the IKEA ALEX drawer cabinet and the IKEA MALM dressing table.

The idea developed, when we were looking for cosmetic storage systems to expand the product range of our former cosmetics online shop. Unfortunately we were not able to find an organizer that met our high standards and covers the needs of a make-up collector. That´s why we decided to develop our own product line and to implement our concept of a perfect, clear and variable storage system for cosmetic products.

We developed a acrylic storage box, which can be adapted to each person’s needs. Thanks to an innovative plug-in system, the box sizes can easily be individualized and the space for the storage of different cosmetic products can be utilized.

The response to our first product was overwhelming and the demand confirmed our desire to expand our TidyUps product line and develop further storage options for the most diverse cosmetic products.

We love makeup! And our hearts beat faster when it comes to flawless foundations, magic concealer, the perfect red lipstick, velvety eyeshadows, shimmering highlighter and warm bronzer. What makes our hearts beat even faster is the perfect organization of our makeup products.
We are a make-up artist and a marketing pro, sisters and best friends at the same time and so thrilled that our dream of a joint venture has come true.

Optimist, lipstick lover, never without concealer, proud mother of two (which explains the need for concealer) as well as an experienced Marketing & Sales Manager who knows every trick in the book.

Perfectionist, creative mind, organizational talent and makeup addict. As a successful make-up artist with more than 10 years of experience, she is an absolute professional in the beauty industry.
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